Coloressence is the color cosmetics brand of Nature’s Essence. All products of makeup in various ranges and packagings are available under the brand. The pigments being used are of top quality, exclusively being imported from Germany. Coloressence is one of the fastest growing color cosmetics brand in India and one can see its presence in retail shops, malls and salons etc. It is even sold through popular teleshopping channels like homeshop18.com and starcj.com. Within a short span, the brand has become a household name and is now looking to expand its horizon by launching premium category range.
State of the art machines and skilled manpower is involved in manufacturing the color cosmetics at 2 factories in Haridwar. The capacities are being continuously increased to cater to the ever increasing demand. Extra care is taken for standardizing colors and quality of various ranges and products.
Distribution & Presence
The Company has a robust distribution network with over 1200 direct distributors and many indirect distributors ably supported by a 1000 strong field force. The product is now available in around 2000 cities and towns and plans are being charted for strong rural exploration to extend the reach to the deepest trenches of the nation. The product is currently being sold through around 100000 salon and 25000 retail counters with an estimated consumption by around 2500000 consumers.
The Company is currently exporting to our 30 countries including Malaysia, Sri Lanka, Thailand, Nepal, Mauritius, New Zealand, Reunion Island, South Africa and Canada etc.
Quality management is a key initiative and the company adheres to stringent checks in line to the requirements of being an ISO 9001:2008 and a GMP company. The company now aims to further the accreditations from top notch quality watchdogs and would soon raise the bar to the next level.